[Featured Artist] EVERYSECND
EVERYSECND is an artist with style – the way he acts, dresses, speaks, writes, and sings. What the Greenville, South Carolina native does today; others will do tomorrow or next year, by which time he will have set a new trend. His stage moniker not only underlines his innovative mindset, but it also provides a comprehensive snapshot of his musical persona.
“I feel the only thing that truly exists is the present. The name is a constant reminder of how valuable and precious our time truly is.”
With coolness, ambition and talent, EVERYSECND has always been a standout in his southern town. As a teenager, he mastered still photography and design, but it was his verbal and written skills that he resonated with most and put him on the trajectory to dominate the world’s stage. Both of his parents sang in the church choir, which further explains his desire to pick up a mic and pen.
“As a writer, I began by only writing verses and choruses for other artists. I later started to develop a sound for myself. I’ve never taken any lessons, but I’ve always been surrounded by music. I didn’t start to partner my writing with my own singing ability until around October of 2016.”
EVERYSECND’s robust creative output is what spawned his current single, “247,” which he soulfully recounts about matters of the head and heart. Produced by Peterowbeats, the forward-thinking artist prefers to collaborate with a solid team of beatmakers whose work compliments his voice. His healthy obsession with details should be applauded. From vocals and songwriting to choice of instruments and graphics, EVERYSECND is clearly interested in curating experiences, as well as earning the adoration of his growing fanbase.
He is also known to put ample emphasis on relationships in his autobiographical songs that detail his personal affairs on the subject. Being that love is our most powerful emotion and the driving force for life itself, setting the correct vibe is of prime importance for EVERYSECND. It’s that adrenaline het uses to compose those kinds of emotionally and spiritually-charged tracks. His rapper-singer flow gives him the unique ability to switch between tones, moods and genres with seamless precision.
While he shrugs off any predictable sense of structure, EVERYSECND artfully meshes graceful harmonies reminiscent of The Weeknd, Bryson Tiller, PartyNext Door and Frank Ocean, with the 80’s sensibilities of Michael Jackson. For this emerging MC, it’s all about the narrative and the narrative people hear, which is why to box him in would be to shortchange him.
Being that love is our most powerful emotion and the driving force for life itself, setting the correct vibe is of prime importance for EVERYSECND. His rapper-singer flow gives him the unique ability to switch between tones, moods and genres with seamless precision. Put simply, EVERYSECND is a mastermind. He is one of the few artists that can deliver many of the traditional elements of hip-hop and R&B in an authentic way, which makes him worthy of the attention he receives.
