[Video] Tasha Catour ProducerGrind Interview (Talks, Signing to Future, Female Producers & Front End Vs Back End Money)

Tasha Catour came by the Producergrind office for an exclusive podcast/interview. We talked about a variety of topics including, Tasha’s come up and how she got into the game by signing to Future as a songwriter. She talked about how she got into making beats because it interested her and there wasn’t too much money to be made as a writer. We talk about the lack of female producers compared to male producers in the game as well as her thoughts on the ratio. We also talked about some of her new music out including Future “Scammalot” & some new stuff with Tokyo Vanity. We talked briefly about her success selling beats online and how she is able to make money selling beats online without investing in promo like YouTube ads, or Facebook ads. We also got to ask her what the benefits are to having a manager as a producer and exactly what role the manager plays. Tasha dropped a lot of good producer advice in this one.

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0:48 How Tasha Catour achieved her current success
1:16 Executive producing Keke Palmer & mixtapes with Miss Mulatto and Tokyo Vanity
1:57 Started as a songwriter
2:12 Using FL Studio
2:46 Getting the Joe Gifted placement less than a year after she started producing
3:23 Songwriters don’t get up front money
3:52 Used songwriting relationships to help get production placements
4:15 Working with Tinashe
4:39 How she supported herself when she was only songwriting, not getting up front money
5:32 Why is there a lack of female producers in the music industry?
9:47 Tasha’s work with Renni Rucci
12:29 Something falls over on set and Carrington & Dylan laugh at L
12:44 How the Joe Gifted record “Water” came about
14:37 Tasha worked with Future on Astronaut Status in 2012
15:12 Just dropped a record with Future-Scammalot
15:55 Sometimes producers tag artists and try to get the fans to pressure the artist to drop a record
16:39 Not knowing when work will drop
17:20 Tasha’s professional relationship with Beatmonster Marc
18:17 Tasha Catour’s keys to success selling beats online
19:40 Producer’s rights & when it’s time for a producer to get management
20:38 She makes more money on the front end from exclusives beat agreements right now
20:10 On being signed to Future in a deal that wasn’t great
24:24 Differences in her career as a songwriter vs her career as a producer
25:52 She won a Grammy for her writing on Lecrae’s Gravity
26:33 Producers get more money from a song than songwriters
27:34 Tasha Catour wants to explore all parts of the entertainment industry
27:56 Having her baby in the middle of her big run
28:28 Overrated/Underrated
-Collabing with other producers
-The term super producer
-Radio spins
-Paying for promo on Instagram
-Paying for Worldstar
36:15 The Umm Factor
What are all the steps a producer needs to go through to build
an artist from the ground up?
37:29 What does a manager do for a producer?
40:42 What’s next for Tasha Catour in 2018?
40:58 Bring Your Own Beatz with DJ Esudd London Elixir & Charity Evaughn
41:53 Is there a correlation between winning beat battles and working well with an artist in the studio?
42:49 What’s the purpose of producers participating in beat battles?
43:18 Beat battle dance routines
43:53 Artists should hang out at beat battles
44:11 Playing the role of A&R and talent scout
45:11 Balancing being a mother with long, late night studio stations
46:20 Beatmonster Marc & Yung Lan on The Umm Factor

Listen to Podcast on iTunes: https://itunes.apple.com/us/podcast/p…

Hosted By
@ceodylan
@theletterlbeats
@carrington_hill
@producergrind

Special Guest
@TashaCatour

Directed by
@cookitupkayo
@Samo_ent

#ProducergrindPodcast